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Lucia Zhang
张予菡
Copywriter
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Crest
Ask:
get millenials to choose Crest over other oral hygeine brands
Insight:
millennials prefer brands that stand behind a cause
Idea:
tongue in cheek double entendres relating white teeth to social justice
Penguin Books
Grailed
McDonald’s
Spotify
Long form musings
Poetry
Floral Design
Photography
Etc.
About
Résumé