Lucia Zhang 张予菡 writer, florist, philosopher









McDonald’s



Celebrity collabs are cool, but you know what’s even cooler? Customer collabs. 

Product

People love playing with their food, and they come up with the most wicked ways to eat McDonald’s.



Stunt

We want to celebrate our customers. Put them in the spotlight, show em’ a little love. So we changed the name of McDonald’s to the name of the creators of the Cereal McFlurry and Ramen Fries. 






OOH












In-Store





Social




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